What Does a Marketing Consultant Do?
A marketing consultant is a very skilled professional who understand analysis, what motivates consumers and how to put strategies in place to improve business.
Some people confuse advertising agencies and marketing consultants, assuming that marketing consultants do the same thing but independent from an agency. However, the two are very different although they perform complementary functions.
If you know what message to advertise, you would hire an advertising agency to create ads. They have incredibly creative teams comprised of art directors, copywriters and graphic designers who will help deliver the message in a fresh and engaging way through a commercial or other ad campaign.
A marketing consultant, in contrast, is the person who helps a company decide how to best engage existing clients. Additionally, the marketing consultant will help to determine who else might be enticed to try the product or service and how to expand the client base. A marketing consultant looks at the existing business model and then, using analytical tools, considers the market potential and develops a strategy to achieve larger goals. Throughout the process the marketing consultant ensures adherence to the company’s mission and measures success, testing response and tracking results while implementing a comprehensive strategic marketing plan.